1. Describe the marketing
strategy of your business. Who are your best customers,
not names, but by type of business or consumer profile.
Why are they the best customer?
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2. In rank order of priority
to the importance of the success of your business, list
the products or services that you provide, a brief 2-10
word description. Considerations regarding importance:
gross profit , growth potential, unique competitive
niche, what you are best known for, what you do best,
what you want to do more of.
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3. For each of the items
you listed in section 3 above, provide a 2 to 5 word
phrase that you might use to search for what you do
or want to do on an internet search engine.
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4. Who are your major
competitors? Company name, city and state (province)
or the www URL, if you have it. We will look at their
webs to get an idea of how they are ranked by search
engines, the degree of optimization of their web and
what they are targeting.
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5. What is the geographic
scope of your market? What we are looking for are countries,
states or provinces, city names for your market areas
for targeting the geography in your keywords and phrases.
For example, if you are selling widgets in New England,
what are the target states you cover in New England
in rank order? We are looking for naming priorities
for search engines.
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6. Do you have web stats
(statistics) on your current web site?
If yes, we would like to receive a copy of your most
recent stats or would like to have access to view them
online. Knowing where your web traffic is coming from
now will help us to predict what kinds of traffic increases
are possible from optimization.
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7. Enter any other ideas,
comments or questions you have regarding your overall
web site marketing campaigns.
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8. Please let us know
the best time to contact you to discuss the above information.
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